Alliance Rx walgreens Prime
Website Design + New Functionality
Clients
Role
Research, UI, UX,
User Testing
Overview
AllianceRx Walgreens Prime is Specialty and Home Delivery Pharmacy formed through a collaboration between Walgreens, one of the nation's largest drugstore chains, and Prime Therapeutics, a leading pharmacy benefit manager.
My team and I were asked to use existing features and functionality from Walgreens.com to create the logged-in user portal for AllianceRx Walgreens Prime (ARxWP) and apply ARxWP’s branding. With different lines of businesses and user profiles, we found that some of the elements used in Walgreens did not translate over to ARxWP.
Process
My immediate team included a UX designer, copywriter, copy director, and myself as the UI designer. We met remotely twice a week with our team of business analysts, product owners, and developers. We worked in Agile with 3 week sprints.
Our website is responsive and I created mockups for 5 breakpoints ranging from small iPhone to desktop.
When logged in, the user can see their prescriptions, request a refill, and check out. We were responsible for the entire online customer journey from the time that the customer arrives to the website to the time they pay and receive a confirmation.
We proposed a more streamlined Refill Hub for ARxWP that removed unnecessary and irrelevant functionality.
The UX designer and I worked collaboratively to create lo-fi wireframes that featured the flow of the user journey and pixel-perfect mockups to deliver to our team of developers.
I updated the branding from the existing Walgreens site to match ARxWP while doing an audit of the site for WCAG AA accessibility.
